Some high points from the January 23, 2014 meeting
Lynn Bunnell showing a yellow book.
- CDC.gov is your best resource before travel because it has up-to-the-minute information
- When travelling, accidents are the #1 risk, diarrhea is #2.
- If you already have acid reflux problems, you are more likely to have problems with water.
- You need to keep an immunization history. The CDC has a yellow book.
- Vaccines may be needed before and after your trip; some are administered as a series
- Keep immunization record with your passport. Leave a copy at home, and a picture in your cell phone.
- Cooked food has less risk than raw foods
- Drink fizzy water, if it fizzes you know it has been processed
- Wash hands often, or use a hand sanitizer
- Push elevator buttons with knuckle
- Turn your back when flushing the toilet
- Get a flu shot before you go
- Fever is a big deal
- Minimize insect bites, use repellant
- Carry a first aid kit in your hand luggage
- If you have travel insurance, you can call 24/7
- Join IAMAT, http://www.iamat.org/index.cfm, before you go
Sara Schoof, FNP, Safari Health, 518-439-0762, immunizations for travel
Sara Schoof taking a question.
- Needed preparations vary widely, based on where you will be going.
- Recommended vaccines based on destinations: Hepatitis A, Hepatitis B, Japanese Encephalitis, Meningococcal, polio, rabies, thyroid, yellow fever
- Do not touch animals; many countries do not require vaccinations.
- Seek consultation with a travel medicine specialist at least one month before travel.
- Buy evacuation and travel insurance to cover health emergencies
- IF fever develops during or after trip, seek competent medial help immediately.
- Road safety is important — wear safety belt in cars, helmet on bikes, and avoid night time driving.
- Abstain from casual sex or practice safe sex with condoms to prevent HIV and other sexually transmitted diseases.
Steven Lobel, Anchor Agency
Steve spoke about IMG: International health insurance and Patriot Multi-trip, and the reasons for buying – or not buying – travel insurance.
I am always impressed by the high caliber of people who attend the Tech Valley Global Business Network meetings. This morning there was a good mix of manufacturers who export and service providers. To illustrate, over coffee Jim from Mohawk Global Logistics told a story about getting a 110′ carbon fiber part to Turkey in winter. It could not get too cold or it would shatter. It was a wonderful story that reflected a deep understanding of container shipping and ingenuity.
Hakan Tasci, Executive Director of TUSKON US, addressing the Tech Valley Global Business Network
Hakan Tasci, the Executive Director of TUSKON US, gave an excellent presentation, starting with a video overview of Turkey from a business/ economic perspective. TUSKON is a Turkey-based business confederation with 172 business associations, 40,000 members, and 600 employees, whose primary focus is business development. They help US businesses who want to do business in Turkey find partners.
TUSKON sponsors two trade fairs a year. At their last event in June, 1500 companies from 100 countries participated over three days. TUSKON arranged 20-25 matchmaking appointments each day for each company. The June trade fair focused on the construction industry; others focus on textiles, food and agribusiness. More information can be found at http://www.tuskonwtb.com/?p=content&lang=en
Some highlights of Hakan’s talk:
- Turkey has a seven hour time difference. It is an excellent site for managing operations in Europe, the Middle East and Africa because of its strategic location.
- Turkey is a founding member of NATO.
- It takes 9 days to establish a company in Turkey, less than any other European country.
- Turkey is one of the top nine high priority countries for the US.
- Boeing, Intel, Coca Cola, Microsoft, GE, Dow Chemicals, and many other companies run their regional operations from Turkey.
- Turkey is Europe’s manufacturing hub.
- Turkey is a strong energy bub between the Mideast and Europe.
- Young population: more than half the population is < 30.
- 30% of US scrap metal goes to Turkey then comes back here as steel.
- Strong in textiles, marble, granite, copper wire, hazelnuts, and apricots.
- Economy is growing very fast. Turkey is one of the top ten global economies.
- Few natural resources.
- Need energy for strong manufacturing sector. They get their oil from Iran, Russia and Azerbaijan. They do have shale oil reserves, and are working with US companies to extract it. They have invested in wind energy and solar.
- The last ten years have been a golden age in Turkey’s history.
- Country is 99% Muslim, and a proud democracy.
- Omans are paid by the government; quite different than the US separation of church and state.
You can learn more about the Tech Valley Global Business Network at http://www.tvgbn.org.
What Works Now
by Cindy Herrmann, partner, Mogul Marketing
This piece includes ideas from:
- Jonathan Ball, Page One Power: Link Building that Makes Sense
- Jim Boykin, CEO and founder of Internet Marketing Ninjas: Link Building, Authors, Panda, Penguin, Tools and More
- Shari Thurow, Founder & SEO Director, Omni Marketing Interactive: Content Marketing: How to Earn Visibility & Links through Killer Content Strategy, Shari Thuro
Ideas for improving your positioning in search
Remember that Google is looking for content that is relevant to the person searching. Create content that is relevant to your target market, present it logically, and you will be found in search. That is the magic of Search Engine Optimization (SEO).
- Use keywords in your page title
- Make sure that your content contains your keyword. There should be at least 250 words about your keyword. Don’t keep repeating the word over and over. Use synonyms.
- Use pictures; they not only are engaging to real people, they give your page more relevance.
- Blog. Blogging is vital to white hat link building.
- Blogging gives you a voice and a presence online.
- It magnifies your search terms by 100x.
- A blog establishes your authority, and becomes the platform for content marketing and social media engagement.
- Links to a page give the page authority. The page with the most, best links wins.
- Give links to get links. Have a resources page. Get a blog so you can give links.
- Ask people with a complimentary business to yours to write a guest post on your blog, and ask if you can write a post on theirs with a link to your web site. Just call and ask. The more relevant to your business the better.
- Ask yourself: “If Google didn’t exist, where would I want links?” Think marketing. Get links on local web sites.
- Google ranks pages, not sites
- “getting a link from a high PR (Page Rank) page
used to always be valuable, today
it’s more the relevance of the site’s
theme in regards to yours,
relevance is the new PR.”
Andre Weyher – retired member of Google Search Quality Team
- The most powerful link building tool is your brain. Brainstorm. Link building is a team sport.
- Give testimonials. Give them some love. Mention good business transactions in your blog.
- Identify bloggers who write about your business. Ask to guest post.
- Ask for links from resources page.
- Broken link building
Find broken links that go to sites similar to yours, ask them to link to yours instead.
- Give stuff away: contests, giveaways, scholarships. Promote!
- Reviews: review everything in your niche and put it on your site.
- Call with a pitch about for the betterment of mankind
- Forget viral. If it goes viral, it goes viral.
- Make your keyword a link. Links from a keyword give the word more weight. Use variations on your keyword in your copy.
- Try SEOMoz and Majestic SEO. They are efficient tools for monitoring links to your sites and your competitors’.
- Generally, 25 good quality links will put you on top of search results.
- Look at your web stats. Blog on terms people use to find you.
- Do interviews on your blog.
- Interview four people, write about them, and get links from all of them.
- Use Google Webmaster tools to find out who is linking to you.